SANTA MONICA, CA: Vehicle pricing site TrueCar has launched a campaign and website redesign to reposition the company as one that helps both consumers and auto dealers.
The shift comes as TrueCar, which provides automotive information and pricing, recovers from an advertising campaign last year that turned off dealers. That effort heavily emphasized discounted car prices for consumers, which raised concern among dealers and manufacturers that TrueCar's business model was causing them to sell automobiles at a loss. As a ...