SANTA MONICA, CA: TrueCar, an online car-pricing website, has selected M Booth as AOR.
The decision followed a multi-round competitive review that began in August involving 10 agencies. Four firms were invited for a final pitch.
The scope involves consumer- and corporate-facing media relations and social media to raise awareness of the brand among car buyers, dealers, business and technology media, industry analysts, and automotive dealer publications.
“We want to educate the dealers on the importance of TrueCar and how we can ...