ATLANTIC CITY, NJ: The Tropicana Casino & Resort has launched a multidimensional campaign to help restore its image in light of recent missteps.

The goal is to reverse the reputational damage caused by months of bad press over employment issues, substandard accommodations, and the revocation of its former parent company's gaming license. The campaign will also counter cleanliness and customer service issues. Some outlets have published reports of bedbugs, dirty bathrooms, and poor “slot service” – the time it takes for ...