In the 1956 movie The Man In The Gray Flannel Suit, Gregory Peck returns a hero from World War II to a job that does not pay enough. His friend suggests a job in PR, but Peck demurs, "I don't know anything about public relations." The friend replies, "What do you need to know? You got a clean shirt and you bathe every day. That's all there is to it."
Back then, there was a lot of truth in that ...