CHICAGO: The Tribune Co. is conducting a multifaceted outreach effort to consumers, employees, advertisers, and vendors to explain its December 8 Chapter 11 bankruptcy protection filing.
The media company hired Edelman for the effort. Its internal PR staff is stressing a message of continuity to key stakeholder groups, said Gary Weitman, SVP of corporate relations at Tribune, which is the owner of more than 30 media entities and the Chicago Cubs baseball club.
“We are trying to help people understand ...