BOSTON, MA: Hummus manufacturer Tribe Mediterranean Foods launched a PR-heavy campaign promoting Tribe Origins, its new line of four flavors slated to hit shelves in mid- to late July. The campaign includes an iPhone app, sampling tour, social media, and traditional PR, as well as radio and print advertising.
Working with AOR Formula PR, the company will release Tribe-branded sampling vehicles at local outdoor events in key markets, including Boston, New York, Philadelphia, San Francisco, DC, and Chicago.
During the events, ...