ATLANTA:  Computer repair and optimization software startup, SlimWare Utilities, has named Trevelino/Keller Communications Group its AOR for media and analyst relations, social media support, and strategic brand messaging.

“We wanted a firm small enough to be nimble, but with the resources needed to reach a national audience,” said SlimWare VP of corporate communications Carla Shaw, who led the agency search. “They submitted the best proposal.”

Shaw considered up to six agencies. She did not disclose other details of the account.

Founded in ...