Neither declining residential real-estate prices nor the rising cost of building materials seems to be cooling the white-hot home improvement boom in the US. As a result, home decorating coverage is surging, especially at the regional and local levels.
"The media remain very interested in home makeovers and how to get more with what you have," explains Kelly O'Brien, AE with Sarasota, FL-based Clarke Advertising & Public Relations, which represents ClosetMaid and its line of closet organizers.
"A lot of ...