When employees of online travel site Travelocity expressed an interest in doing their part to counter global warming, the company created an internal task force to find ways to get involved.
Research from the Travel Industry Association suggested that 83% of US travelers wanted to support green travel companies and that both business and leisure travelers would spend 6.2% more with environmentally conscious companies.
As its contribution to the green movement, Travelocity, with the help of Vollmer Public Relations, launched ...