The media's recent attention to environmental topics provides evidence that eco-sustainability has evolved into a significant business driver.
Companies are redirecting marketing messages to include environmental topics at an accelerated pace.
Eco-sustainability needs a more central role in a company's business and communications efforts. A corporation's ability to meet the requirements of eco-sustainability will increasingly play a fundamental role in market valuation, the constitution and continuity of its work force, operational processes, brand essence, and, ultimately, its overall public perception. ...