BOCA RATON, FL: MedGen, a manufacturer of over-the-counter healthcare products, recently hired independent PR firm TransMedia Group as its AOR. The firm's first task, after its July 16 hire, was to launch MedGen's new unique sleeping aid, 4 Good Night's Sleep, which comes in the form of a melatonin strip that melts on the tongue. It also serves as a breath-freshener and source of antioxidants, the company says.
With a budget of about $250,000, TransMedia began its push to promote the ...