PINELLAS PARK, FL: Transitions Optical is kicking off a new campaign targeting the black community at an event this weekend, the National Council of Negro Women's (NCNW) 25th Annual Black Family Reunion.

"We started with the Hispanic market about four years ago," said Manual Solis, multicultural marketing manager for Transitions Optical, noting that the campaign will expand to Asian-Americans in the coming years.

"We see that there is a very good opportunity to talk to the ...