Transitions Optical is a global manufacturer of photochromic lenses. It distributes to lens labs across North America, which in turn distribute to eye care professionals.
One issue of particular interest to the company is eye safety.
"Our goal is to educate consumers about the need to protect their eyes from the dangers of UV," says Mary O'Hara, PR manager. "We wanted to let a mass audience know to visit their eye care professional."
Transitions Optical previously worked with Burson-Marsteller on ...