PINELLAS PARK, FL: Transitions Optical launched a new consumer education campaign to tie in good eyesight and good golf. The eyewear company also just signed a four-year marketing deal to be the official eyewear brand for the Professional Golfers Association (PGA) Tour, the Champions Tour, and Nationwide Tour. AOR Burson-Marsteller is aiding the campaign.
Transitions said it hopes the new union and campaign, “Improve Your Vision, Improve Your Game,” expands awareness about its lenses, which conform to the surrounding environment by ...