Since PRWeek began its annual Media Survey in 2008, the story has been about survival. Squeezed margins, tightened budgets, reduced print schedules, staff cuts - not to mention a Recession (yes, capital R). But I'd argue it's even more so about transition. We're living in a very exciting - and yes, sometimes painful - transitionary period in how we consume news, information, and entertainment.

My own home, and probably yours, is a testament to this ongoing change, from the ...