LOS ANGELES: Fernando Oaxaca, a pioneer of Hispanic PR, has passed away.
Oaxaca was the founder of Coronado Communications, one of the first agencies in the Southern California area to specialize in Latino PR.
A diverse entrepreneur, Oaxaca co-founded Hispanic ad agency Cruz/Kravetz IDEAS and owned Spanish-language radio stations. He served on the White House staff under President Ford, held posts under Presidents Nixon and Reagan, and served in the office of California Gov. George Deukmejian. A leader of the Hispanic ...