Trade show presence
How can I raise awareness of my client's presence at trade show events, both on-site and off-site?
Leverage social media tools to create a “war room,” with PR, web marketing pros, and spokespeople attending the event and at corporate headquarters.
“Utilizing social media monitoring services, the ‘war room' is tasked with monitoring message boards, Twitter feeds, and blogs, responding to inaccurate chatter, and highlighting the positive coverage,” says Sean Mills, VP at Bite Communications.
A recap is then sent ...