The American Chemistry Council (ACC) revamped its communications strategy earlier this year, shifting its focus from one broad-based national effort to in-district campaigns and advocacy work.
With so many major legislative items, such as healthcare reform and climate change legislation, on the table, public affairs pros are increasing in-district work to address and educate influential policymakers and their constituents.
“In-district and in-state is specifically focused on direct advocacy to legislators who have leadership roles that we are ...