WASHINGTON: The US Travel Association is kicking off a campaign that aims to convey the “effects” of travel from the medicinal, romantic, and financial perspectives.
The “Travel Effect” effort is more consumer-facing than other initiatives the trade group has created, which have focused on policymakers, such as the “Vote Travel” campaign launched last January.
“The campaign helps consumers understand the benefits associated with travel on a personal level,” said Geoff Freeman, COO at the US Travel Association.
The push focuses ...