Media monitoring
Is there a cost-effective way to track our relevant regional mentions in a timely manner?
Many regional companies who initiate or expand a media relations program face this challenge, notes Valerie Merahn Simon, SVP of sales for BurrellesLuce.
"PR staffs at such organizations must keep a very sharp eye on the expenses associated with a monitoring operation that provides both comprehensive searching and rapid turnaround," she explains.
Until recently, it was virtually impossible for PR pros working ...