TORRANCE, CA: Toyota and Michigan-based Gas Station TV (GSTV) recently partnered to launch “Prius Neighborhood,” a social media initiative to promote Toyota's new Prius and GSTV's cause-related efforts. The initiative is part of Toyota's larger PR campaign for the 2010 Prius which launched in June and aims to reach a broader consumer base.
“The campaign strategy is the idea of the harmony between man, nature, and machine,” said Doug Frisbie, national media manager at Toyota. “It's not a typical sponsorship. ...