TORRANCE, CA: Toyota has selected Shift Communications and Jackson Spalding as its Northeast and Southeast PR agency partners, respectively, following competitive reviews.
The automaker, which did not previously have PR firms in these regions, brought on the two agencies as part of its strategy to strengthen its regional field communications, said Steven Curtis, corporate manager of corporate communications at Toyota Motor North America.
Both agencies began working with Toyota at the beginning of the year. The company declined to disclose the ...