TORRANCE, CA: Toyota Motor Corp. chose Leader Enterprises to oversee PR for its sponsorship of Dew's extreme sporting tour and contest.
The three-year-old AST (action sports tour) Dew Tour includes skateboarders, FMX, and BMX contestants that travel to five cities in five months - June 19 to October 19 - to compete for $2.5 million in prize money. Toyota specifically sponsors the tour when it arrives in Salt Lake City this September as the Toyota Challenge.
Leader will focus ...