Extended relationship with racing allows Toyota to interact with audience and build internal growth
In its quest to become the number one automaker on the planet, Toyota also has its sights set on ruling the full-size pickup segment with its all-new 2007 Tundra. But before it can accomplish either, it must establish a relationship with the drivers in America's heartland and the South, and it plans on doing so by expanding its relationship with one of their favorite sports: NASCAR.
"The ...