TORRANCE, CA: Toyota Motor Corp. kicked off a new immersive entertainment campaign to market its 2009 Camry to black women.

The "If Looks Could Kill" campaign combines digital and real-world gaming components centered around a new Web site developed by Burrell Communications Group, Toyota's black marketing communications AOR, and agency partner 42 Entertainment.

The site includes a series of videos that feature a resourceful fashion designer and Camry driver involved in an espionage plot. Users can navigate within ...