TORRANCE, CA: Toyota has selected Allison+Partners as its PR agency for a six-state region that includes Northern California and the Pacific Northwest.

The carmaker selected the firm after a search process because of its experience across traditional, social, and digital communications, said Celeste Migliore, national manager of business and field communications at Toyota.

The company had worked with Michael Dobrin Public Relations for the last 22 years in this region, which is comprised of Northern California, Washington State, Oregon, Montana, and ...