WASHINGTON: Toyota Motor Sales has hired two PR firms in DC, as it prepares to be grilled about the safety of its vehicles at congressional hearings later this month.
Mike Michels, VP, communications, Toyota Motor Sales USA, confirmed to PRWeek that Toyota has hired Glover Park Group and Quinn Gillespie & Associates, both Washington-based firms. Toyota's Washington office had already been working with Powell Tate, a long-standing agency partner, on the crisis, which has seen millions of vehicles recalled over problems with ...