Company American Water Works Company
Campaign America on Tap
PR agency Middleton & Gendron
Launch March
Objective: To celebrate its 125th anniversary, the American Water Works Company is launching a public education campaign on the benefits of drinking tap water from refillable bottles rather than disposable ones.
Idea: The anniversary, which falls during the same week as Earth Day, will prompt a dialogue on water conservation. Consumers will be asked to take an America on Tap pledge to ...