International tourism boards are hiring PR agencies at a rapid pace this summer to better appeal to US travelers, particularly in countries facing perception problems.
As the recently hired EVP of Ogilvy's 360 Degree Media Influence, Jennifer Risi says some people may question why she is leading the Mexico Tourism Board account. After all, her experience is in corporate PR for clients like Siemens, MAC AIDS Funds, and Fresh Direct.
But she says Mexico Tourism – which is dealing with the perception that ...