Salvador Dali was reviled by many and loved by many more." That was the opening line of a September 2004 New York Times preview piece of a Dali retrospective exhibit scheduled for February to May 2005 at the Philadelphia Museum of Art.
"I think that line showed, in a sense, what the issue was going to be," says Norman Keyes, the museum's director of media relations, citing the communications challenge facing the exhibition's organizers.
The museum needed to communicate that the Philadelphia ...