LOS ANGELES: Tourism Australia hired Ketchum to handle PR in the US, Canada, and Latin America following a competitive review.
The Omnicom agency began to support the account from its Los Angeles office this month and will mainly focus on media relations, social media, and hosting international media.
The three-year contract extends through September 2014, with an option to renew for an additional 12 months.
Media relations will span consumer, print and digital outlets. Ketchum will also undertake a number of digital projects to help the ...