NEW YORK: Toshiba America Consumer Products has selected Waggener Edstrom as its AOR following a competitive bid.
WE's New York-based consumer marketing practice will lead the account, partnering with the firm's consumer subsidiary Maloney & Fox. The brief will cover Toshiba's television and digital A/V products. The scope of the work will include strategic counsel, new product launches, media and analyst relations, communications planning, and long-term branding initiatives. Waggener Edstrom Worldwide's other global practices, including corporate communications and its Studio D digital strategies group, will support Toshiba ...