TAMPA, FL: La Bonita Ole is using social media to spread the story of the company, which is facing financial problems, and encourage consumers to buy their products: tortillas. "Save the Tortillas" launched on June 26 as a way to engage consumers and build up the company's viability.

La Bonita Ole filed for Chapter 11 bankruptcy in July 2008, and restructured under the auspices of SunTrust Bank. Plans are now being submitted to creditors by both parties, and under ...