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Top photographers showcase the Extreme Pro's attributes

February 01, 2010

Client: SanDisk (Milpitas, CA)
PR agency: Cohn & Wolfe (San Francisco)
Campaign: SanDisk Extreme Pro Launch
Duration: March-September 14, 2009
Budget: Approximately $300,000

SanDisk asked Cohn & Wolfe to help with the September 14 worldwide launch of the Extreme Pro, a professional-grade flash memory card for cameras. Primary goals were to raise awareness among creative professionals, differentiate the brand and product, and drive sales.

"We wanted professional photographers' opinions... in their own words about what's important ...

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Top photographers showcase the Extreme Pro's attributes

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