NEW YORK: Geek Factory CEO Peter Shankman launched If I Can Help a Reporter Out (HARO), a new reference tool for reporters that connects them to PR pros.
The free service uses an e-mail list and Web site http://www.helpareporter.com/ to notify PR pros and other possible sources of reporters' queries. The product emerged as a possible free alternative to PR Newswire's (PRN) ProfNet.
Shankman launched HARO as a Facebook group in January, but when it surpassed the site's limits on ...