The New York Times recently reported that cell phones were being used in a promotion during a Saturday matinee of Spring Awakening, a Tony Award-winning Broadway musical. While audience members are usually advised to turn off their phones before a performance, at this show, they were asked otherwise.
Fliers inserted into the Playbill read "Win Your Chance to Come Backstage!" instructing viewers to text message "bdway spring" to a five-digit number before the end of intermission.
The play's producers were hoping ...