Unfortunately, the old adage of "I'm a good people person" remains a reason for students' interest in PR. What does that really mean these days, though?
With 24/7 news cycles, an ever-more connected world, and increasingly divergent public opinions, PR as an education major has undergone a metamorphosis.
Basics like writing and media relations skills remain vital. However, that's simply a fraction of what PR students are taught today. Professors are preparing tomorrow's business executives to have a strong grasp of ...