Marketers face a slew of challenges today, from diminishing capital to a more regulation-happy government. But maybe the most prominent issue on everyone's mind is the on-edge consumer – the one who has snapped shut the family wallet and packed it in to ride out a recession being compared to the Great Depression.
It's a markedly different mood than in the post-9/11 economic downturn, when then-President George W. Bush urged Americans to continue to vacation and shop. Instead, today's ...