Name: Melinda Long, account supervisor, Cohn & Wolfe
Placement: Today – March 19, 21, 28
Pitch timeline: One week
Who is your client? What are its media goals?
Melinda Long: Jif's media goals for the year's Most Creative Peanut Butter Sandwich Contest were... to strengthen the equity of the contest through raising awareness and... through increased media
coverage, seeking a 10% [boost] over the prior year.
What made Today such a good placement?
Long: The Today hits were excellent placements because ...