Last month's call by a mommy blogger for a “PR blackout” by her peers was troubling. Not because a member of this influential online community was advocating ignoring PR practitioners for a week, but rather because of the reason: inaccurate and irrelevant pitches. It's one of the complaints that continues to plague the PR industry, and mostly because it's true.
Despite all of the progress the industry has made, inappropriate and, even worse, mass pitches are still ...