FRAMINGHAM, MA: TJX companies T.J. Maxx and Marshalls will launch a collaborative guerilla marketing initiative next week as part of its overall “Re-think Retail” campaign. The retailers aim to educate consumers about the off-price retail concept – discounted designer items - and reach a new consumer target. The campaign opens May 12, and includes both advertising and PR.
“The goal of the campaign is to attract additional shoppers who may be shopping at higher-end stores,” said Laura McDowell, manager of media relations for T.J. Maxx and ...