FRAMINGHAM, MA: The TJX Companies issued an RFP for digital support across its Marshalls and TJ Maxx brands.
TJX PR manager Laura McDowell said the company is looking for an agency to handle blogger relations and digital influencer programs to support its traditional media relations efforts.
The company is currently looking at small and mid-sized PR firms, not including incumbent digital agency Rocket XL. She said that the company worked with the agency for about three years and decided to ...