Company: Titus Cycles (Tempe, AZ)
Agency: TDA Advertising & Design (Boulder, CO)
Campaign: Titus Human Billboard Campaign
Duration: January 12 – March 12
Budget: $10,000
After launching its Facebook presence in early 2009, high-end bicycle maker Titus Cycles had about 1,300 fans. Marketing director Jeff Titone explains that Titus wanted to increase brand awareness and drive meaningful interaction with consumers on Facebook.
“For the cost of maybe three print ads, we could [develop] a Facebook campaign and reach more people with ...