Online Placements
How can PR maximize online placements?
As magazines enhance the broadband content on their Web sites, a publicity channel worth exploring is online demonstration videos, notes Andrea Clark of Publicis Consultants.
"For example," she says, "look at the rise in cooking podcasts." Consumers enjoy learning about food and beverage products through online recipe demos or interactive videos. Seeing the product in action can ultimately drive purchasing decisions at little cost to the client.
"First, gather intelligence about the target ...