PR writing
What new writing styles should PR pros incorporate into their work?
Americans tend to consume food and information the same way: in small, easily consumed, well-wrapped packages, notes Steve Bryant, EVP at Publicis Consultants. "Satisfying this appetite requires an abbreviated communications approach to better capture consumer attention," he adds.
Consumer magazines often use a style where stories consist of small groups of images, captions, and quips. "We coined the word 'InfoSnacks' to describe this news-writing style," Bryant notes.
Most ...