Despite some opposition, there are still ways for embargoes to work in this sector
From high-stakes product launches and alliances to research and M&A deals, the technology sector can be full of big news and well suited for embargo treatment.
“But, the rules of engagement have changed,” says Tony Sapienza, principal partner at Topaz Partners. “With so many reporters able to post immediately, the days of shepherding an embargo for weeks are long gone.”
Be open, honest, and very ...