Company: Timex Corp.
Agency Mix: Kaplow (PR), PHD (media buying), and Alternatives (online advertising)
In-house team: Kristine Lumpinski, VP of marketing; Corinne Beers, brand manager
Lead agency: Kaplow
Campaign: Timex Style
Budget: Undisclosed
Timex, a watch brand best known for its low price point and largely male consumer base, is currently leveraging a 360-degree campaign to expand its market and create brand relevancy among fashion conscious, female consumers.
Timex VP of marketing Kristine Lumpinski notes, “PR ...