When CBS announced that it would broadcast a special edition of The CBS Evening News with Katie Couric in prime time on January 28, the media questioned whether the move was a publicity stunt or experimentation with time slots. CBS contends that it was a one-time special – with the news lined up against ratings champ American Idol – intended to draw new viewers to its 6:30pm newscast.
CBS is trying to showcase the star qualities of Couric, who ...