It may be the middle of summer, but many journalists and PR professionals already have Christmas on their minds, thanks to the increasing number of gift guides being produced every year.
Once strictly a lifestyle and enthusiast magazine phenomenon, gift guides are growing - if not in size, then certainly in importance, especially to PR pros and their clients. "In many ways, gift guides can be the easiest way to get into a hard-to-get-into publication like a Redbook," notes Tuesday Uhland, ...