To specialize or not to specialize? Marc Longpre tackles the question that confounds many in the industry
Public relations pros will traditionally spend their first few years in the business getting a general grounding in the discipline. They learn the basics of everything from simple media relations to working within an agency structure.
But at some point the specialization question looms. It usually happens around the three-year point. A young pro begins to wander down one path or another, using the ...